Privacy Policy

Last updated: May 19, 2026

This Privacy Notice for Wallpaperific ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

  • Visit our website at http://www.wallpaperific.com/
  • Download and use our application (Wallpaperific), or any other application of ours that links to this Privacy Notice
  • Use Wallpaperific — a macOS application that uses AI to generate custom desktop wallpapers. Users can create wallpapers from text prompts, manage a personal gallery, and optionally share wallpapers with the community.
  • Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@wallpaperific.com.

Summary of Key Points

This summary provides key points from our Privacy Notice. Use the table of contents below to find the section you are looking for.

  • What personal information do we process? We may process personal information depending on how you interact with us and the Services.
  • Do we process sensitive personal information? No.
  • Do we collect any information from third parties? No.
  • How do we process your information? To provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
  • How do we keep your information safe? We have organisational and technical processes in place, but no transmission over the internet is 100% secure.

1. What Information Do We Collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal information provided by you may include:

  • Email addresses
  • Passwords
  • Usernames
  • Contact or authentication data

Sensitive information. We do not process sensitive information.

Payment data. We may collect data necessary to process your payment if you choose to make purchases. All payment data is handled and stored by RevenueCat. You may find their privacy notice at https://www.revenuecat.com/privacy.

Application data. If you use our application, we also may collect:

  • Mac device data. Device information such as your device ID, model, manufacturer, operating system, version, IP address, and information about the features of our application you accessed.
  • Push notifications. We may request to send you push notifications regarding your account or certain features. You may turn these off in your device settings.

Information automatically collected

In Short: Some information — such as your IP address and browser/device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This includes:

  • Log and usage data. IP address, device information, browser type, activity in the Services (date/time stamps, pages viewed, features used), device event information, and crash reports.
  • Device data. IP address, device and application identification numbers, location, browser type, hardware model, internet service provider, operating system, and system configuration information.
  • Prompt data. The prompt used to generate wallpapers, model selected, and configurations selected.
  • Generated content. Wallpapers you generate are stored on our servers and associated with your account, including the image file and metadata such as the prompt used, model selected, and timestamp. If you choose to share a wallpaper publicly, it will be visible to other users.
  • Account activity data. We record your generation history, credit balance, and credit usage to operate the credit system, fulfil your purchases, and deliver the service.
  • Moderation records. If you submit a report about content on the platform, we retain a record of the report including the reporter's identity, the reported content, the reason given, and the resolution outcome, for platform safety and legal compliance purposes.

All personal information you provide must be true, complete, and accurate. Please notify us of any changes.

2. How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for the following purposes:

  • To facilitate account creation and authentication and manage user accounts.
  • To deliver and facilitate delivery of services to the user.
  • To respond to user inquiries and offer support.
  • To send administrative information such as product updates, policy changes, and similar information.
  • To fulfil and manage your orders, payments, returns, and exchanges.
  • To request feedback and contact you about your use of our Services.
  • To protect our Services including fraud monitoring and prevention.
  • To identify usage trends so we can improve our Services.
  • To save or protect an individual's vital interest, such as to prevent harm.
  • Fraud and abuse prevention. We use Device ID for free-tier abuse prevention (legitimate interest basis).

3. What Legal Bases Do We Rely On to Process Your Information?

In Short: We only process your personal information when we have a valid legal reason to do so.

If you are located in the EU or UK

We may rely on the following legal bases under the GDPR and UK GDPR:

  • Consent. You have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
  • Performance of a Contract. Processing is necessary to fulfil our contractual obligations to you.
  • Legitimate Interests. Processing is reasonably necessary to achieve our legitimate business interests, including to analyse how our Services are used, diagnose problems, prevent fraud, and improve user experience.
  • Legal Obligations. Processing is necessary for compliance with our legal obligations.
  • Vital Interests. Processing is necessary to protect vital interests.

If you are located in Canada

We may process your information if you have given us express or implied consent, or where applicable law permits processing without consent (e.g. fraud detection, legal obligations, business transactions).

4. When and With Whom Do We Share Your Personal Information?

In Short: We may share information in specific situations and with specific third parties.

We may share your data with third-party vendors, service providers, and contractors who perform services for us and require access to such information. We have contracts in place with our third parties designed to safeguard your personal information.

The third parties we share personal information with include:

  • Cloud infrastructure and database: Supabase — handles user authentication, stores all account data, generation records, credit history, and generated wallpaper files.
  • Content moderation: OpenAI and Sightengine — generated images and prompts are screened for prohibited content before being stored or displayed.
  • Website performance monitoring: Sentry
  • Website testing: TestFlight
  • Invoicing and billing: RevenueCat
  • Image generation: Replicate
  • Website hosting: Cloudflare

We may also share your personal information in the following situations:

  • Business transfers. We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition.

5. Do We Offer Artificial Intelligence-Based Products?

In Short: We offer products, features, or tools powered by artificial intelligence.

As part of our Services, we offer AI-powered products and features ("AI Products") designed to enhance your experience. The terms in this Privacy Notice govern your use of the AI Products within our Services.

Use of AI technologies. We provide AI Products through third-party service providers ("AI Service Providers"), including Black Forest Labs. Your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.

Our AI Products are designed for: image generation.

All personal information processed using our AI Products is handled in line with this Privacy Notice and our agreement with third parties.

6. How Do We Handle Your Social Logins?

We currently offer email and password authentication only. We may offer social login options (such as Sign in with Apple or Google) in a future version of the app. This section will be updated at that time.

7. How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. Our retention periods per data type are as follows:

Data Retention period
Active account data (email, profile) Until account is deleted
Generation records and credit history Deleted 30 days after account deletion request
Generated wallpapers Deleted 30 days after account deletion request
Analytics events (anonymised) 24 months from event date
Crash logs 90 days
Content moderation reports 12 months after resolution
DMCA notices 3 years from receipt (legal requirement)
Push notification tokens Deleted immediately on account deletion

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it, or securely store it and isolate it from any further processing until deletion is possible.

8. How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security. You should only access the Services within a secure environment.

9. What Are Your Privacy Rights?

In Short: Depending on where you are located, you may have certain rights regarding your personal information.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws, including the right to: (i) request access and obtain a copy of your personal information; (ii) request rectification or erasure; (iii) restrict the processing of your personal information; (iv) data portability; and (v) not be subject to automated decision-making. You can make such a request by contacting us at support@wallpaperific.com.

If you are in the EEA or UK and believe we are unlawfully processing your personal information, you have the right to complain to your Member State data protection authority or the UK data protection authority.

If you are in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us using the details in Section 14. Please note that this will not affect the lawfulness of the processing before its withdrawal.

Account information

If you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms, and/or comply with applicable legal requirements.

If you have questions or comments about your privacy rights, you may email us at support@wallpaperific.com.

10. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognising or honouring DNT signals, we do not respond to them at this time.

11. Do United States Residents Have Specific Privacy Rights?

In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have specific privacy rights.

Categories of personal information we collect

In the past twelve (12) months, we have collected the following categories of personal information:

Category Examples Collected
A. Identifiers Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, IP address, email address, and account name YES
B. Personal information (California Customer Records statute) Name, contact information, education, employment, employment history, and financial information NO
C. Protected classification characteristics under state or federal law Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data NO
D. Commercial information Transaction information, purchase history, financial details, and payment information NO
E. Biometric information Fingerprints and voiceprints NO
F. Internet or other similar network activity Browsing history, search history, online behaviour, interest data, and interactions with our and other websites, applications, systems, and advertisements NO
G. Geolocation data Device location NO
H. Audio, electronic, sensory, or similar information Images and audio, video or call recordings created in connection with our business activities NO
I. Professional or employment-related information Business contact details or job title, work history, and professional qualifications NO
J. Education information Student records and directory information NO
K. Inferences drawn from collected personal information Inferences drawn to create a profile about an individual's preferences and characteristics NO
L. Sensitive personal information   NO

We will use and retain collected personal information as follows:

  • Category A — As long as the user has an account with us

Your rights

You have rights under certain US state data protection laws, including:

  • Right to know whether or not we are processing your personal data
  • Right to access your personal data
  • Right to correct inaccuracies in your personal data
  • Right to request the deletion of your personal data
  • Right to obtain a copy of the personal data you previously shared with us
  • Right to non-discrimination for exercising your rights
  • Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling

Depending on where you live, you may also have additional rights including the right to access categories of personal data being processed, to obtain lists of third parties to whom we have disclosed personal data, and to review how personal data has been profiled.

How to exercise your rights

To exercise these rights, you can contact us by emailing support@wallpaperific.com or by referring to the contact details at the bottom of this document.

Under certain US state data protection laws, you can designate an authorised agent to make a request on your behalf.

Request verification

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request.

Appeals

Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at support@wallpaperific.com. If your appeal is denied, you may submit a complaint to your state attorney general.

California "Shine The Light" Law

California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes. To make such a request, please contact us using the details in Section 14.

12. Do Other Regions Have Specific Privacy Rights?

In Short: You may have additional rights based on the country you reside in.

Australia

We collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988. This Privacy Notice satisfies the notice requirements defined in the Privacy Act regarding what personal information we collect, from which sources, for which purposes, and other recipients of your personal information.

At any time, you have the right to request access to or correction of your personal information by contacting us using the details in Section 14.

If you believe we are unlawfully processing your personal information, you have the right to submit a complaint to the Office of the Australian Information Commissioner.

13. Do We Make Updates to This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

14. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may email us at support@wallpaperific.com or contact us by post at:

Wallpaperific
1048, Jalan SK 5/3, 43300 Seri Kembangan, Selangor Darul Ehsan
Seri Kembangan, Selangor 43300
Malaysia

15. How Can You Review, Update, or Delete the Data We Collect from You?

Based on the applicable laws of your country or state of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

To request to review, update, or delete your personal information, please visit: support@wallpaperific.com.